simplicity
Less is always more.
A great article on how keeping a design simple is hard to do yet vitally important.
Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It’s simple, it’s elegant, you can slip it in your pocket, but it’s got the great doodad when you need it. A lot of our competitors are like a Swiss Army knife open–and that can be intimidating and occasionally harmful.
Linda Tischler | The Beauty of Simplicity
